We're building the infrastructure that makes it possible for anyone in Africa to start and grow an online business — no capital required.
Founded in 2019 in Lagos, Nigeria, Joovlin began with a simple observation: millions of talented entrepreneurs across Africa were locked out of e-commerce because they couldn't afford to buy inventory upfront.
We saw social media retailers on WhatsApp and Instagram struggling to source products, manage orders, and get paid. At the same time, suppliers had products but lacked the distribution network to reach individual sellers.
Joovlin was born to bridge this gap. By connecting suppliers with retailers through a digital platform, we created a system where anyone can start selling online with zero capital — just a phone, an internet connection, and the drive to succeed.
Today, Joovlin serves thousands of retailers and suppliers across Africa, processing orders, managing payments, and enabling commerce that transforms lives.
Founded in Lagos, Nigeria
Businesses empowered across Africa
We believe that access to commerce should not be limited by capital. Our mission is to democratize e-commerce across Africa by providing the tools, inventory, and infrastructure that anyone needs to start and grow a business online.
We remove barriers to entry. No capital, no inventory, no technical skills required — just the desire to sell and grow.
Every supplier is vetted. Every transaction is secure. We build trust between retailers, suppliers, and customers.
Create a store in minutes, not days. Our platform is designed to be intuitive, fast, and built for mobile-first users.
We continuously build new tools — from AI-powered product recommendations to automated order routing — to help our users sell more.
We provide payment solutions that work for everyone, including those without traditional banking access. Mobile money, cards, and bank transfers.
When our retailers and suppliers grow, we grow. Our success is measured by the businesses we help build, not just our platform metrics.
A passionate team building the future of African social commerce.
Founder & CEO
Visionary leader passionate about using technology to solve supply chain problems for African micro-suppliers and retailers.
Engineering & Product
A dedicated team of engineers and product designers building intuitive tools for social commerce across Africa.
Founding Partner
Supported by MEST Africa, a leading pan-African tech training program and seed fund for African entrepreneurs.